Privacy Policy

First Light Taxis
Operated by SBS Private Hire Limited

Last updated: 13 October 2026

1. Introduction

Welcome to First Light Taxis.

First Light Taxis is a trading brand of SBS Private Hire Limited ("we", "us", "our"), a company registered in England and Wales.

We are committed to protecting your personal information and respecting your privacy.

This Privacy Policy explains how we collect, use, store, share and protect your personal data when you visit our website, make a booking, use our transport services, contact us or interact with our mobile applications and online booking systems.

We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK privacy legislation.

This policy applies to First Light Taxis customers, prospective customers, business account holders and individuals making transport enquiries.

2. Who We Are

Trading name: First Light Taxis

Legal entity: SBS Private Hire Limited

Registered in: England and Wales

Company registration number: 16295233

Registered office: 1010 Cambourne Business Park, Great Cambourne, CB23 6DP

Privacy contact email: kevin@sbsprivatehire.co.uk

SBS Private Hire Limited is generally the data controller for personal information collected in connection with bookings and services provided directly by First Light Taxis.

Where bookings are arranged through independent booking agents, corporate partners or other transport providers, those organisations may act as separate data controllers.

3. Personal Information We Collect

We may collect and process the following information:

Personal and Contact Information

  • Full name

  • Telephone and mobile numbers

  • Email address

  • Billing address

  • Company or organisation name, where applicable

Booking and Journey Information

  • Pick-up and destination addresses

  • Journey dates and times

  • Additional stops

  • Flight numbers and travel information

  • Passenger numbers

  • Luggage requirements

  • Vehicle preferences

  • Booking references

  • Special journey instructions

Accessibility and Special Requirements

Where necessary to provide suitable transport, we may collect information about wheelchair accessibility, mobility assistance or other specific passenger requirements.

We request only information reasonably necessary to arrange the requested service.

Some accessibility information may constitute special category personal data under UK GDPR and will be processed only where an appropriate lawful condition applies.

Payment and Transaction Information

We may collect payment-related information, including:

  • Payment method

  • Transaction amounts

  • Payment status

  • Billing and invoice details

  • Refund information

  • Relevant payment references

Payments may be processed by third-party payment providers. We do not ordinarily require customers to provide full payment card details directly to our customer service staff.

Communications and Customer Service

We may retain records of communications made through telephone, email, WhatsApp, website enquiries, booking systems and other customer service channels.

These may include complaints, feedback, booking amendments, lost property enquiries and other correspondence.

Website and Application Information

When using our website or digital booking services, certain technical information may be collected, including:

  • IP address

  • Browser and device information

  • Website usage information

  • Cookie preferences

  • Application activity

  • Booking and account activity

The information collected depends on the technologies and services used.

4. How We Collect Your Information

We collect personal information when you:

  • Book a journey online, through an application or by telephone.

  • Contact our customer service team.

  • Request a quotation.

  • Open or use a business account.

  • Communicate with us by email or messaging services.

  • Use our website or booking systems.

  • Submit feedback or a complaint.

  • Make a payment.

We may also receive booking information from third-party booking platforms, travel agents, corporate clients, transport partners or another person arranging a journey on your behalf.

5. How We Use Your Personal Information

We use personal information to:

  1. Process and confirm transport bookings.

  2. Allocate journeys to suitable drivers and vehicles.

  3. Communicate booking confirmations and updates.

  4. Monitor flight information where relevant.

  5. Arrange airport transfers, executive travel, group transport and other services.

  6. Process payments, invoices and refunds.

  7. Manage business accounts and customer enquiries.

  8. Investigate complaints, disputes and lost property reports.

  9. Maintain accurate booking and financial records.

  10. Meet legal, licensing, regulatory and safeguarding obligations.

  11. Protect our systems, customers, drivers and business against fraud and misuse.

  12. Improve the reliability and quality of our services.

We will not use personal information for purposes incompatible with those for which it was originally collected unless permitted by law.

6. Our Lawful Basis for Processing Information

Under UK GDPR, we rely on one or more of the following lawful bases:

Performance of a contract: To arrange, administer and fulfil transport bookings or take steps requested before entering into a contract.

Legal obligation: To comply with applicable legal, financial, licensing and regulatory requirements.

Legitimate interests: To manage our business, respond to enquiries, maintain service quality, prevent fraud, investigate complaints and protect our legal interests, provided those interests are not overridden by individuals' rights.

Consent: Where consent is required, including for certain marketing communications, optional cookies or particular uses of personal information.

Special category information: Where we process information relating to health, disability or accessibility needs, we will identify and rely on an appropriate additional condition under Article 9 UK GDPR.

You may withdraw consent at any time where consent is the lawful basis for processing. This will not affect processing already carried out lawfully.

7. Booking and Dispatch Technology

First Light Taxis uses electronic booking and dispatch technology to manage passenger journeys.

Our booking operations may involve systems supplied by Cordic and YLC, including online booking facilities, mobile applications, driver allocation and journey management.

These systems may process customer contact details, journey information, booking status, payment information and operational records.

Relevant booking information may be accessible to authorised controllers, customer support personnel, drivers and technology providers where necessary to deliver the service.

We take reasonable steps to ensure that service providers handling personal information are subject to appropriate data protection arrangements.

8. Sharing Your Personal Information

We may share relevant information with:

Drivers and transport providers: To fulfil your booking, including sharing passenger names, contact information, journey addresses and relevant instructions.

Partner operators: Where another licensed transport operator is required to provide or assist with your journey.

Booking and dispatch providers: To process and manage reservations.

Payment providers: To process payments, refunds and financial transactions.

Customer support providers: To respond to enquiries and manage bookings.

IT and website providers: To operate and maintain our website, email services and booking systems.

Professional advisers: Including accountants, insurers and legal advisers where necessary.

Regulatory and public authorities: Where disclosure is required or permitted by law.

Where journeys are subcontracted to another licensed operator, relevant booking information may be shared with that operator so the journey can be completed.

We do not sell passenger personal information to third parties.

9. International Data Transfers

Some of our technology providers, administrative support services or customer service personnel may operate outside the United Kingdom.

This may involve personal information being accessed or processed internationally.

Where UK data protection law requires safeguards for international transfers, we will use appropriate protections, such as applicable adequacy regulations, approved contractual arrangements or other legally recognised safeguards.

We take reasonable steps to ensure that overseas access to personal information is limited to legitimate business purposes.

10. Payment Security

We use third-party payment processing services for applicable online, application and card transactions.

Payment information is handled in accordance with the relevant provider's security arrangements.

We take reasonable steps to protect payment records and restrict access to authorised personnel.

Customers should never send full payment card details through unsecured email or messaging services.

11. Cookies and Website Tracking

Our website may use cookies and similar technologies to support website functionality, improve user experience and understand website usage.

These may include:

  • Essential cookies required for website functionality.

  • Functional cookies that remember preferences.

  • Analytics cookies that help us understand website performance.

  • Marketing cookies where relevant and permitted.

Where legally required, non-essential cookies will only be used after obtaining appropriate consent.

You can manage cookies through the available website controls and your browser settings.

Additional information may be provided through a separate Cookie Policy or cookie preference tool.

12. Marketing Communications

We may occasionally send customers information about our services, offers or business updates where permitted by law.

Where consent is required, we will obtain it before sending electronic marketing communications.

Where applicable, we may rely on the existing-customer marketing exception permitted under UK law, subject to its conditions.

Customers can opt out of marketing communications at any time by using an unsubscribe option or contacting us directly.

We will not make consent to optional marketing a condition of booking a journey.

13. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Retention periods depend on the type of information, the reason it was collected and any applicable legal requirements.

For example:

  • Booking records may be retained for operational, licensing, accounting and dispute-resolution purposes.

  • Financial records may need to be retained for statutory accounting and tax requirements.

  • Customer correspondence may be retained while enquiries or complaints remain active and for an appropriate period afterwards.

  • Marketing information is retained only while there is an appropriate basis for doing so.

When information is no longer required, it will be securely deleted, anonymised or otherwise disposed of in accordance with our retention procedures.

14. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, alteration, misuse and disclosure.

These measures may include:

  • Restricted access to booking systems.

  • Individual user accounts and authentication controls.

  • Appropriate security arrangements with technology providers.

  • Secure payment processing.

  • Staff confidentiality requirements.

  • Procedures for managing data protection incidents.

No internet-based service can guarantee absolute security, but we work to maintain appropriate protections for the information we process.

15. Your Data Protection Rights

Under UK data protection law, you may have the right to:

Access: Request a copy of personal information we hold about you.

Rectification: Request correction of inaccurate or incomplete information.

Erasure: Request deletion of your personal information in certain circumstances.

Restriction: Ask us to limit certain processing activities.

Objection: Object to processing based on legitimate interests and to direct marketing.

Data portability: Request certain information in a structured, commonly used and machine-readable format where applicable.

Withdraw consent: Withdraw consent where we rely on it.

You also have rights relating to certain automated decisions, where applicable.

These rights are subject to legal conditions and exceptions.

To exercise your rights, contact us using the privacy contact details provided in this policy.

We will normally respond to valid requests within one month, subject to any lawful extension.

16. Children's Personal Information

We may process information relating to children where transport is booked by a parent, guardian, school, local authority or other authorised person.

We aim to collect only information necessary to arrange and provide the transport safely.

Information concerning children will be handled with particular care, and access will be restricted to those who reasonably need it.

Where safeguarding concerns arise, information may be shared with appropriate authorities or responsible organisations where lawful and necessary.

17. Third-Party Websites and Booking Platforms

Our website may contain links to external websites, payment services, booking platforms or mobile applications.

These services may operate under their own privacy policies.

We encourage customers to review the privacy information provided by third parties before supplying personal information.

We are not responsible for the privacy practices of independent organisations operating outside our control.

18. Complaints and Concerns

If you have concerns about how your personal information is handled, please contact us first so that we can investigate.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Information Commissioner's Office

Website: https://ico.org.uk

Telephone: 0303 123 1113

You can contact the ICO directly without first raising a complaint with us.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in legislation, business operations, technology or the services we provide.

The latest version will be published on our website with an updated revision date.

Where changes materially affect how we use personal information, we will provide additional information or notification where required by law.

20. Contact Us

For questions about this Privacy Policy, requests concerning personal information or data protection enquiries, please contact:

First Light Taxis

Operated by SBS Private Hire Limited

Email: kevin@sbsprivatehire.co.uk

Registered office: 1010 Cambourne Business Park, Great Cambourne, CB23 6DP

Website: www.firstlighttaxis.co.uk

We aim to handle all privacy enquiries professionally, fairly and in accordance with applicable UK data protection legislation.